- Craft Roasted with Purpose – Every bag of Red Rooster Coffee is roasted in small batches in Floyd, Virginia, ensuring exceptional quality, freshness, and flavor from farm to cup.
- Ethically & Sustainably Sourced – We partner with smallholder farmers and cooperatives around the world, prioritizing Fair Trade, USDA Organic, and relationship-driven sourcing to support both people and the planet.
- Flavor-Forward & Diverse – From bold dark roasts to delicate single-origin light roasts, our offerings highlight tasting notes like chocolate, citrus, florals, and spice—crafted for every brew method and every kind of coffee drinker.
- Award-Winning & Family-Run – Red Rooster is a family-owned company committed to transparency, community, and innovation—recognized nationally for both our quality and socially responsible practices.